Profile
Marketing  professional with hands-on experience across events, brand activation, and partnerships for luxury beauty and lifestyle brands. Skilled at conceptualizing brand experiences from the ground up, negotiating and managing agency and influencer partnerships, and executing high-stakes activations under pressure — from creative direction through on-site delivery.
       
Email, Instagram , LinkedIn

Education
Bachelor of Commerce, Marketing
Smith School of Business, Queen's University
Kingston, Ontario, Canada 

Luxury Marketing &  Communications
Audencia Business School
Nantes, France
Employment
Content & Media Specialist 
Amazon, L'Oréal Luxe Canada
Montréal, QC    
  • Owned Amazon SKU listing, content, and brand-store optimization for L'Oréal Luxe's Portfolio 
  • Launched Aesop on Amazon Canada: 200 SKUs in 4 months, coordinating across US and Asia teams

Brand Activation Specialist 
Youth To The People & Biotherm, L'Oréal Luxe Montréal, QC     
  • Led end-to-end YTTP brand activations across Sephora Canada — retail tower, in-store experiences, 360° sampling — concept to national rollout
  • Negotiated partnerships with Park Creative and WPP for YTTP's 10-year anniversary pop-up across 3 cities, hitting a $5K daily sales target

Operations & Education Specialist
L'Oréal Canada
Montréal, QC             
  • Led a competitive analysis across L'Oréal Professional Products (Kérastase, Redken, Matrix) to inform pricing and revenue-growth strategy
  • Built an education "Stylist Bible," adopted by 100% of the field team

Assistant Product Manager 
Loblaw Companies Limited
Toronto, ON                
  • Led a 4-month cross-functional project on plant-based innovation, presenting the expansion plan to the executive team

Freelance Marketing Brand Ambassador 
Mosaic Experiential Marketing Agency & Others
 Toronto & Montréal        
  • Represented national brands including Jäger, C4, Rogers, and LCBO across 50+ activations — sampling, education, and sales

Events & Leadership Experience 
Public Relations Director 
Vogue Charity Fashion Show
Queen's University
 Kingston, ON                    
  • Led PR and creative partnerships for Canada's largest student-run fashion show, managing a team of 4
  • Launched 'TikTok Takeover,' growing video output 200% by mobilizing 150+ cast members

Socials and Events Director 
Vogue Charity Fashion Show
Queen's University
Kingston, ON                   
  • Led a team of 4 to plan and execute events for a 150+ member org — timelines, contracts, budgets
  • Adapted live events through shifting COVID restrictions, helping raise $75K for a local women's shelter

Skills
Event Production & On-Site Execution
Vendor Sourcing & Negotiation
Client & Stakeholder Relations
Creative Direction & Concept Development
Team Leadership

Awards

L'Oréal Brandstorm Marketing Competition
Global Finalist 
Top 40/135,000
2024

Inside LVMH
Principles of Luxury 
2023



kat minski

events  |  brand  |  creative direction  |  partnerships



Vatsity Daydream Photoshoot

1

Project: 

Vogue Charity Fashion Show x Bounce Life Sponsor Photoshoot — "Varsity Daydream"
Purpose: 

A content-for-funding partnership, trading creative content for a cash donation to support the charity initiative.Expertise: 

Creative direction
Casting
People management
Contract negotiations


 Credits                      Credits                     Credits 

Organization: 
Vogue Charity Fashion Show @ Queen’s University

Creative Direction Support: 
Victoria-Ann Barsby
Lauren Johnston
Tyson Rudolf

Photographers: 
King David
Michael Im 

 Creative Direction — Varsity Daydream:

My vision reimagined collegiate sport through a cottagecore lens. Custom Bounce baseball jerseys and powder blue hoodies grounded the look in varsity nostalgia, while flowing white skirts, cream trousers, and natural campus backdrops — stone buildings, falling leaves, open fields — softened the sport-team edge into something more dreamy and unguarded. Motion-blur action shots kept the energy of game day alive without losing that relaxed, golden-hour mood. The concept positioned Bounce not just as a ticketing platform, but as part of the fabric of campus life — woven into game days, downtime, and everything in between.



Top Kat Minski Creative Portfolio