Profile
Marketing professional with hands-on experience across events, brand activation, and partnerships for luxury beauty and lifestyle brands. Skilled at conceptualizing brand experiences from the ground up, negotiating and managing agency and influencer partnerships, and executing high-stakes activations under pressure — from creative direction through on-site delivery.
Email, Instagram , LinkedIn
Education
Bachelor of Commerce, Marketing
Smith School of Business, Queen's University
Kingston, Ontario, Canada
Luxury Marketing & Communications
Audencia Business School
Nantes, France
Employment
Content & Media Specialist
Amazon, L'Oréal Luxe Canada
Montréal, QC
- Owned Amazon SKU listing, content, and brand-store optimization for L'Oréal Luxe's Portfolio
- Launched Aesop on Amazon Canada: 200 SKUs in 4 months, coordinating across US and Asia teams
Brand Activation Specialist
Youth To The People & Biotherm, L'Oréal Luxe Montréal, QC
- Led end-to-end YTTP brand activations across Sephora Canada — retail tower, in-store experiences, 360° sampling — concept to national rollout
- Negotiated partnerships with Park Creative and WPP for YTTP's 10-year anniversary pop-up across 3 cities, hitting a $5K daily sales target
Operations & Education Specialist
L'Oréal Canada
Montréal, QC
- Led a competitive analysis across L'Oréal Professional Products (Kérastase, Redken, Matrix) to inform pricing and revenue-growth strategy
- Built an education "Stylist Bible," adopted by 100% of the field team
Assistant Product Manager
Loblaw Companies Limited
Toronto, ON
- Led a 4-month cross-functional project on plant-based innovation, presenting the expansion plan to the executive team
Freelance Marketing Brand Ambassador
Mosaic Experiential Marketing Agency & Others
Toronto & Montréal
- Represented national brands including Jäger, C4, Rogers, and LCBO across 50+ activations — sampling, education, and sales
Events & Leadership Experience
Public Relations Director
Vogue Charity Fashion Show
Queen's University
Kingston, ON
- Led PR and creative partnerships for Canada's largest student-run fashion show, managing a team of 4
- Launched 'TikTok Takeover,' growing video output 200% by mobilizing 150+ cast members
Socials and Events Director
Vogue Charity Fashion Show
Queen's University
Kingston, ON
- Led a team of 4 to plan and execute events for a 150+ member org — timelines, contracts, budgets
- Adapted live events through shifting COVID restrictions, helping raise $75K for a local women's shelter
Skills
Event Production & On-Site Execution
Vendor Sourcing & Negotiation
Client & Stakeholder Relations
Creative Direction & Concept Development
Team Leadership
Awards
L'Oréal Brandstorm Marketing Competition
Global Finalist
Top 40/135,000
2024
Inside LVMH
Principles of Luxury
2023